If you are a professional speaker, you need all the help you can get to stand out from the competition. But in a world of speakers that stretches from sea to shining sea, standing out enough to be chosen is a tall order.
Yes, you promote your name via social media, your website, and your network, and hopefully, you have thousands of followers who retweet or share your message. But few of those will have the punch you need to grab eyeballs and make people remember your name, and even more, your message.
Fortunately, you can have a much more efficient tool at your fingertip–your expert book. Having an expert book increases your credibility as an authority and spreads your name far and wide. Once you’re a published author, you’re easy to find. Your network grows. Your reputation builds. You get paid more.
Books are the 21st century business card. They give potential clients something of you to hold onto—literally. When your friend passes your expert book to her friend, your name spreads. When that booking agent or events manager glances over and sees your book on their desk or shelf, you are already an expert in their eyes. Your expert book promotes your authority, your message, and your personality. It can be your single best marketing tool as a professional speaker.
What’s an Expert Book?
An “expert book” is just what it says: it shows why you’re an expert in your field.
It’s your ambassador to organizations, conferences, events, or sponsoring companies that want you on their stage, taking their audience on a journey of discovery. Your expert book is also a treasure trove for you every time you have to write a new speech—all your important material, statistics, favorite quotes, or inspired ideas are at your fingertips.
But let’s face it—many great speakers are not great writers. Fortunately, you don’t have to be! You can use a certified ghostwriter to write that book for you. Based on your experiences, teachings, lessons or notes—and enhanced by one-to-one interviews—your book will be organized to present your info in the best way, so readers are drawn from page to page. You approve every chapter before we move to the next, so the book says what you want to say, in the way you want to say it. And before you know it, you will have a published book to announce to the world that indeed you are an expert in your field.