Over the years, more and more of our clients have opted to self-publish their titles. They either don’t want to wade through the traditional publishing process, or they want to keep the reins of their Marketable Literary Property firmly in their own hands.
But great content and a dynamic cover aren’t enough to sell thousands of copies on their own. You have to get the word out as far and wide as possible. But how? Where?
You need a kick-off plan
If you have a plan, you’ll likely get where you want to go. If you don’t…you likely won’t.
To promote your title beyond Amazon, B&N, Goodreads, and other online bookstores, you need a 3 to 6-month plan to help:
- Launch your author career
- Develop relationships with distributors, wholesalers, and booksellers
- Provide bulk, tie-in, and high-volume sales opportunities
We’ll comb the web, trade publications, and publicity opportunities to tailor a Bestseller Strategy Plan (BSP) to your specific title. It includes:
- An industry one-liner pitch for distributors, wholesalers, and booksellers
- And introduction blurb for hosts and emcees
- Specific URLs for:
- Potential affiliates and influencers
- Fee-based promotions
- Consignment sales
- Topic-related blogs and publications
Your BSP will also include appropriate listings for potential:
- Sponsors and product tie-ins
- Bulk-sale buyers
- Hi-volume/low-margin display marketers
- Cooperative marketing campaigns through Independent Book Publishers Association
- Off and online event opportunities
- Federal, state, and municipal government tie-ins
- Military procurement opportunities
Best of all, Wambtac’s full-project fee includes a complete Bestseller Strategy Plan (or book proposal)
WCLLC Policies and Procedures
BSP-Only Schedule/Budget
Nonfiction and Memoir: 3 months, $15-20,000
Fiction: not available